Brand Workshop: How to Stand Apart in a Crowded Space?

Seattle brand workshop

In April 2015, Uncommon Bold headed up to Seattle to meet with a pre-Series A client in the marketing analytics space. A booming sector that is complex and difficult to conquer. Our workshop focused on:

  • What is our technology brand's voice and differentiation in the market?
  • How does our technical background as engineers factor into the company's origin story?
  • Can we build a community of marketers online? 
  • How do we narrow down our target audience?
  • What do we need to get ready to build buzz on a funding announcement?
  • What might get reporters interested in enterprise marketing analytics?