Reference Desk: Storytelling with Data

Storytelling with Data

Data-driven brand strategy is a huge part of the way we work here at Uncommon Bold. From researching personas using LinkedIn data to analyzing media mentions, we bring graphs to the table in most of our communications work.

A client introduced Cole Nussbaumer Knaflic's work to us over a business lunch on a foggy day at Burma Superstar. Her book Storytelling with Data: A Data Visualization Guide for Business Professionals immediately forever changed the way we visualize results for clients. From her decade of analytical roles in banking, private equity, and at Google, Cole developed a mission to end pie charts. In her book and online, Cole shows step-by-step transformations of confusing, misleading and downright hideous charts into graphics that guide the viewer to clear interpretation. 

Her writing has had more impact on our studio than the last dozen business books we've read combined. We highly recommend Cole's book for anyone who even occasionally dabbles in data.