Brand Workshop: Where to Begin with a Wellness Startup

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A team of talented healthcare entrepreneurs, designers and doctors. A bold vision to make it easier to navigate mental and spiritual wellness. A blend of art and science. When you want to change the world, how do you decide where to start?

We headed up to Marin in January for a workshop with this small pre-seed startup to help them carve a clear path for the development and brand. We developed a half-day workshop to guide this team through the biggest, hardest questions: 

  • Which audiences are most crucial to start? How do we choose where to focus?
  • What personal experiences are crucial in the origin story of this new company?
  • Who is going to care about this new company?
  • Who is going to pay for this new company?
  • How will focusing our initial steps help make growth easier?
  • How do we balance something as ethereal as spirituality with AI and a passion for data?
  • What should we call this new company?